GA4 rejection investigation worksheet
CookieBanner | Blank template | Version 4 October 2026
Guide: https://cookiebanner.co.uk/ga4-tracking-after-rejecting-cookies/

Use one copy per URL or embed. Record actual observations. Empty fields mean not recorded, not a pass. Remove identifiers and private payloads before sharing evidence. This template does not certify compliance.

TEST CONTEXT
Website / URL:
Reviewer:
Date, time and timezone:
Browser / version / viewport:
Consent platform / version:
Published tag configuration:
Agreed scope and expected behaviour:
Reset method / privacy settings / extensions:

RUN 1: Clean baseline before a choice
Expected behaviour and basic or advanced setup:
Cookies present before action:
New or changed cookies after action:
Request destination and timing:
Consent event and analytics_storage value:
GTM or direct installation responsible:
Observation versus inference:
Evidence reference:
Developer action:
Retest result:

RUN 2: Reject optional cookies
Expected behaviour and basic or advanced setup:
Cookies present before action:
New or changed cookies after action:
Request destination and timing:
Consent event and analytics_storage value:
GTM or direct installation responsible:
Observation versus inference:
Evidence reference:
Developer action:
Retest result:

RUN 3: Accept analytics
Expected behaviour and basic or advanced setup:
Cookies present before action:
New or changed cookies after action:
Request destination and timing:
Consent event and analytics_storage value:
GTM or direct installation responsible:
Observation versus inference:
Evidence reference:
Developer action:
Retest result:

RUN 4: Withdraw analytics consent
Expected behaviour and basic or advanced setup:
Cookies present before action:
New or changed cookies after action:
Request destination and timing:
Consent event and analytics_storage value:
GTM or direct installation responsible:
Observation versus inference:
Evidence reference:
Developer action:
Retest result:

RUN 5: Reload with rejection saved
Expected behaviour and basic or advanced setup:
Cookies present before action:
New or changed cookies after action:
Request destination and timing:
Consent event and analytics_storage value:
GTM or direct installation responsible:
Observation versus inference:
Evidence reference:
Developer action:
Retest result:

SUMMARY
Unresolved questions:
Items not tested:
Evidence location:
Next retest: